ELEVATING VOLVO'S GLOBAL BRAND THROUGH PREMIUM STORYTELLING

As Volvo’s global content agency, we helped the car-maker roadmap towards a more premium space Redwood, a trusted content partner of Volvo, played a vital role in various collaborations, such as updating Volvo's SEO strategy, crafting speeches for the CEO, and producing the brand's official history documentary. This included the development and implementation of a new tone of voice and visual identity across 50 global markets, emphasising social-first storytelling. Aimed to propel Volvo towards the premium segment and redefine luxury by leveraging Volvo's distinct Swedish essence, it challenged the dominance of German competitors on a global scale. To cater to modern premium audiences and accommodate digital buying journeys, Redwood identified the emergence of the "experience economy" as an opportunity for Volvo. By analysing customer journey data, we identified gaps and tailored launch content accordingly, targeting specific channels and consumer needs. For instance, they created engaging social shorts aimed at dog owners to promote the practical V60, and transformed a humble brochure into a stylish magazine to showcase the hip XC90. Drawing inspiration from Scandinavia, Redwood also developed a shooting style characterised by sweeping romantic drama, effectively capturing the essence of luxury to launch the luxurious V90.